My Better Life
Better Life – Lifestyle Brand & Wellness Supplement Company
Brand Identity • Graphic Design • Packaging • Web & Amazon Marketing
Working with Better Life was a comprehensive creative endeavor that spanned several years. As a lifestyle brand focused on wellness and supplements, Better Life needed a strong, cohesive visual identity that could carry across digital platforms, packaging, and e-commerce listings.
I led the development of their logo and full brand identity, creating a clean and approachable aesthetic that aligned with their mission of helping people live healthier, fuller lives. I designed product packaging for their supplements line, ensuring it was both shelf-ready and visually appealing for online sales.
In addition, I managed the design and optimization of their Amazon product listings, crafting scroll-stopping visuals and infographics that drove engagement and boosted conversions. I also created a wide range of marketing collateral—including digital ads, email graphics, and social media content—to support product launches and promotions.
Alongside the visual design work, I contributed to the brand’s content and marketing strategy, helping drive traffic to their blog and e-commerce platforms with a blend of SEO-optimized visuals and clean design execution.
This project is a great example of how I help brands bring their vision to life—across platforms, products, and messaging.
Web Design & Development – Better Life
For Better Life, a wellness-focused lifestyle brand, I led the design and development of a fully customized website that served two critical functions: a high-converting e-commerce storefront and an engaging, SEO-driven blog.
The website was built to balance clean, modern aesthetics with powerful functionality. Using WordPress and WooCommerce, I created a seamless shopping experience for customers browsing Better Life’s line of supplements. The store included custom product layouts, mobile-optimized design, and streamlined checkout processes to reduce friction and boost sales.
Alongside the shop, I developed a dynamic blog platform that became a core content marketing tool for the brand. With thoughtful category structure, embedded media, and custom blog templates, the blog supported Better Life’s mission of educating and inspiring its audience—while driving significant organic traffic.
Performance optimization, responsive design, and ongoing updates were key components of the project. I also ensured all integrations—from email marketing tools to analytics and Amazon funnels—were tightly connected and fully functional.
This project reflects my ability to build digital platforms that don’t just look good—they perform, scale, and support long-term business goals.
