Packaging & Branding – TRI by Better Life

TRI was a flagship natural weight loss supplement developed by Better Life, and I had the opportunity to lead the complete visual branding and package design for the product.

The goal was to position TRI as a premium yet approachable solution in the competitive health and wellness market. I designed a bold, clean, and modern aesthetic that balanced scientific trust with natural vitality—a look that would stand out on both digital shelves and in-hand packaging.

The branding process involved:

• Logo creation that felt active and empowering

• Color palette and typography development aligned with the parent brand

• Supplement label design optimized for FDA compliance and visual clarity

• 3D mockups and digital presentation assets for use in marketing and online listings

• Amazon storefront visuals and ad graphics to ensure cohesive cross-platform branding

Every touchpoint—from the front label to the finer details of layout and hierarchy—was intentionally crafted to reflect Better Life’s core values of transparency, health-first living, and user trust.

The TRI project showcases my ability to develop consistent, high-impact visual branding for wellness products that perform in both physical packaging and digital marketplaces.