CWJSTONE

Branding & Web Design — CWJStone

For CWJStone, a consulting firm focused on streamlining operations within the mortgage industry, I led a complete branding and website transformation that reflected the company’s professionalism, trustworthiness, and forward-thinking approach.

CWJStone’s tagline, “Your trusted partner in transforming and streamlining your mortgage business,” guided the design direction. My goal was to visually reinforce that message—positioning the brand as both approachable and authoritative in the financial space.

My contributions included:

  • Brand Identity Design: Developed a refined logo system, color palette, and typography that conveys clarity, confidence, and trust.

  • Custom Website Design & Development: Built a sleek, responsive website that communicates CWJStone’s value proposition clearly, with intuitive navigation, strong calls to action, and messaging designed to resonate with B2B clients.

  • Visual Strategy: Crafted a visual tone that balances corporate professionalism with a modern edge, setting CWJStone apart from typical mortgage-industry aesthetics.

  • SEO Optimization: Integrated foundational SEO best practices to help CWJStone rank for relevant keywords in a competitive market.

This rebrand positioned CWJStone as a standout solution provider in their space, improving client perception, lead generation, and digital credibility.

The result: a cohesive, high-performing brand experience that mirrors CWJStone’s promise of transformation and efficiency.

Marketing, Sales Copy & Conversion Optimization – Internet Marketing Campaigns

Over the course of multiple digital campaigns, I’ve developed and executed full-scale internet marketing strategies that have driven measurable growth in traffic, leads, and sales for clients across industries.

My role combined strategic planning, persuasive sales copywriting, and data-driven conversion testing—ensuring every touchpoint, from landing pages to email funnels, was optimized to perform.

Key Contributions:

  • Sales Copywriting: Wrote high-converting copy for websites, email campaigns, product pages, and ads with a focus on clarity, emotional resonance, and direct response triggers.

  • Funnel Optimization: Designed and refined customer journeys from awareness to action—optimizing lead magnets, email sequences, checkout processes, and upsell pages to reduce friction and maximize ROI.

  • A/B and Multivariate Testing: Implemented continuous testing across CTAs, layouts, copy headlines, and page structures—backed by performance analytics and user behavior insights.

  • Performance Analytics: Used tools like Google Analytics, Hotjar, and custom dashboards to monitor KPIs and identify opportunities for conversion lift.

  • Content Marketing & SEO: Supported organic growth through long-form blog content, keyword-rich landing pages, and optimized meta content—all tailored to boost visibility and engagement.

These efforts consistently led to increased conversion rates, reduced bounce rates, and stronger customer engagement, making each campaign smarter, leaner, and more profitable.

My approach is simple: clear messaging, intentional design, and data-backed decisions that turn visitors into loyal customers.

Digital Product Development – Marketing Tools for Mortgage Brokers & Real Estate Agents

At JoMilla Design, I led the development of a suite of digital marketing tools tailored specifically for mortgage brokers and real estate agents, helping them generate leads, build trust, and streamline their online presence.

These tools were designed to solve real problems: from lackluster branding and outdated websites to inefficient lead capture and low conversion rates. I created practical, high-converting solutions that helped professionals in the real estate and mortgage industries grow their businesses with confidence.

Key Features Developed:

  • Custom Lead Capture Pages
    Designed and developed responsive landing pages with smart forms, integration into CRMs, and localized SEO to target specific zip codes and market niches.

  • Automated Email Follow-Ups
    Built marketing funnels with email drip campaigns tailored for homebuyers, refinance clients, and real estate prospects.

  • Pre-Built Social Media Content Kits
    Developed branded post templates and automation-ready content calendars for agents and brokers to maintain a consistent online presence with minimal effort.

  • Client Education Portals
    Created online hubs that simplified the home buying and mortgage process for clients, using branded PDFs, explainer videos, and FAQs—positioning agents as trusted advisors.

  • Brand Identity & Collateral Design
    Delivered full branding systems including logos, business cards, email signatures, and digital brochures to help professionals stand out in a saturated market.

  • IDX-Integrated Websites & Blog Platforms
    For real estate clients, I designed WordPress websites with IDX functionality, blog tools, and SEO optimization to drive organic traffic and capture leads.

These digital products were more than just tools—they were strategic assets designed to build credibility, generate leads, and close more deals in highly competitive markets.