Hero Graphics: Pros and Cons
Designing a website that will make an impact on its viewers can be tricky. There are lots of ways to capture attention and engage your audience, and choosing the best method for your website can be a challenge. One increasingly popular attention-grabber is the hero graphic. A hero graphic is an introductory-type area of a website that generally consists of a large banner image accompanied by a minimal amount of text and/or a call to action. This typically is the first thing a user encounters on the homepage of a website. Examples Apple is well-know for a large hero area featuring their products. Pottery Barn uses a hero area to promote important content such as sales. Campbell’s Kitchen Australia incorporates a recipe search into their hero area, while enticing users with photos of prepared recipes. The Terra Nova Church website uses photos within its hero area to make an impact. The Doris Research website incorporates its marketing message into its hero area. Pros & Cons As with any design element, the hero area has its pros and cons. Here are some things to take into consideration: Pros The Frangrance.ly site prompts users to view more by placing an arrow at the bottom of their hero area. Cons It may not be clear to users that there is more content below the hero area on the Alto Labs website.
